# PerfxAd (perfxad.com)

## About
PerfxAd is an independent, bilingual (English/Chinese) publication covering structural shifts in digital advertising and marketing technology. We observe the ecosystem — buy-side and sell-side, programmatic and walled-garden, global and local — and report what we find with source-driven rigor.

## Chinese name
效果派

## Coverage topics
- Programmatic & Open Web: RTB, PMPs, header bidding, DSPs, SSPs, ad exchanges
- Social & Short Video: Meta, TikTok, Snap, Reddit ad products and CPM trends
- Search & Retail Media: Google, Amazon Ads, Walmart Connect, TikTok Shop
- CTV & Streaming: Connected TV advertising, streaming ad tiers, programmatic CTV
- Identity & Privacy: ATT, Privacy Sandbox, GDPR, DMA, identity solutions, data clean rooms
- Measurement & Attribution: MMPs, incrementality testing, media mix modeling, SKAdNetwork
- Policy & Regulation: Antitrust, platform regulation, data protection legislation

## Content policy
- All content is source-cited with inline references
- Anonymous sources are described by position and basis for knowledge
- Corrections are noted at article top with date and description
- Sponsored content is clearly labeled
- AI tools may assist research/editing; all content is human-verified
- AI crawlers are explicitly allowed (see robots.txt)

## Languages
- English: /en/
- Chinese (Simplified): /zh/

## Key URLs
- Homepage (EN): https://perfxad.com/en
- Homepage (ZH): https://perfxad.com/zh
- Topics: https://perfxad.com/en/topics
- Editorial standards: https://perfxad.com/en/standards
- About: https://perfxad.com/en/about
- RSS (EN): https://perfxad.com/en/rss.xml
- RSS (ZH): https://perfxad.com/zh/rss.xml
- Sitemap: https://perfxad.com/sitemap.xml

## Contact
editorial@perfxad.com