Average cost-per-mille on TikTok Shop's in-feed ad placements increased 28% quarter-over-quarter in Q1 2026, driven by a surge in merchant onboarding and category expansion into electronics and home goods.
Google pushed back the general availability of its Attribution Reporting API by two quarters, acknowledging that most advertisers have not completed integration testing.
28%
Quarter-over-quarter increase in TikTok Shop ad CPMs in Q1 2026, the largest single-quarter jump since the platform launched its ad marketplace.
Privacy Sandbox delays reshape ad tech roadmaps
Google's fourth timeline delay forces advertisers to maintain dual measurement systems, increasing operational costs by an estimated 15-20%.
Average cost-per-mille on TikTok Shop's in-feed ad placements increased 28% quarter-over-quarter in Q1 2026, driven by a surge in merchant onboarding and category expansion into electronics and home goods.
Google pushed back the general availability of its Attribution Reporting API by two quarters, acknowledging that most advertisers have not completed integration testing.
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Tracking ad product changes, CPM trends, and advertiser shifts across Meta, TikTok, Snap, Reddit, and emerging short-vid...
Analysis of Google, Amazon Ads, Walmart Connect, TikTok Shop, and the retail media network ecosystem....
Connected TV advertising, streaming ad tiers, programmatic CTV buying, and measurement challenges in the living room....
Coverage coming soon
ATT, Privacy Sandbox, GDPR, DMA, identity solutions, data clean rooms, and their structural impact on ad targeting and m...
MMPs, incrementality testing, media mix modeling, SKAdNetwork, and the evolving science of ad measurement....
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