Li Wei has covered digital advertising and marketing technology for over 15 years. Previously a senior analyst at a global consultancy covering programmatic media, he founded PerfxAd to provide independent, source-driven coverage of structural shifts in the ad ecosystem.
15 years in programmatic advertising. Former senior analyst at a global consultancy. Covered buy-side and sell-side ad tech across APAC and North America.
Google pushed back the general availability of its Attribution Reporting API by two quarters, acknowledging that most advertisers have not completed integration testing.